As has been said in this thread by others, ANY message repeated more than once per chat page is spam. In my opinion, advertisements are not necessarily spam, only ones that are repeated too often. Similarly, any message with excessive caps, character repetition, or length (i.e. the full allotment of space), that is repeated regularly is spam. That's just me though.

 

Spam is a kind of canned meat. I sometimes eat it when I feel like I'm a meat eater.

 

Spam isn't when you repeat the same thing once or twice to correct yourself

 

I would say if you repeat the same message in one page thats spam, with that being said different people have different chat settings...

 

spam is meat that lived happily ever after in my belly

 

Anything that is unnecessarily repeated is spam to me. I don't mind when players say something more than once on the same chat page as long as it isn't the same message or an obvious case of trolling.

 

Repeating the same message more than once in 30 seconds is my opinion. It's just unnecessary to repeat it more often than that.