I suggest to drastically reduce the number of shops any one person can have. So many new players are wanting to set up shops to sell items because let’s face it, that’s how you progress in the game. Sell things to gain grass to then buy the things you want to be able to build up your island. With a number of huge shops selling almost every thing available at prices that greenies can’t compete with they are never going to get ahead and they will quit. Reducing the number of shops one has will mean everyone will be able to sell something and get a head. This may require additional gameplay functionality that allows people to easily search who sells what or else chat will be flooded with ads. I know everyone likes the idea of a one stop shop but this means that all the grass goes into one pocket.